“They punched holes in the roofs of cars. “The hail was as big as tangerines,” Dupree said. One of the most notable moments is a major hail storm during the rally. He has to hit $2 million in revenues just to break even.” “You have to respect the fact he has $2 million in liabilities when he opens each year,” said Dupree, who helps Ballard out every year with logistics and marketing, among other things. (There’s a funny scene in which scantily clad female employees are told what’s acceptable to wear and what’s not.)īallard, who has been running the saloon for a decade, comes across as calm on the surface but is constantly fretting about whether he can make enough money to survive another year. He grapples with employees trying to steal from him (this is a heavily cash business), a motorcycle stunt guy who has a tendency to land in jail and maintaining some level of decorum per local ordinance. Attendance was down the year before and Ballard is worried the economy might throttle them again. So keep your eyes and ears open and enjoy what these artists are sharing.The first episode, which I screened, focuses on the prep work to open the saloon during the Sturgis Bike Rally this past August. I've compiled a daily list of major entertainers performing during the rally but remember there's much more music bouncing around the Black Hills all throughout the event. So let's see who's going to be hitting the stage in 2022!

Admittedly trying to take in all the awe-inspiring nature is probably a little tricky when surrounded by half a million folks.

It's surprising how many people from the region haven't experienced the physical beauty of South Dakota's Black Hills. Make sure you don't miss the scenic routes when you're in the Hills. The good news is that Ice-T and the Art of Rap lineup snuck into Snoop's slot. It's no slight to Sturgis, Snoop canceled numerous touring dates including a big trek across Europe. Snoop was scheduled to be a major headliner at Sturgis 2022 until he decided he wasn't coming. Unfortunately, Snoop Dogg will not be one of them. August 5th through 14th well over half a million people are expected at least a portion of the rally. Many come for the meeting of the worldwide motorcycle community and many come simply for the music. The 'Granddaddy of 'em all' is celebrating its 82nd year.Īttendance of the 2015 Sturgis Rally was figured to be close to 739,000 people.

Download full throttle saloon